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save paper with electronic mark-upsFind out more about how to use Acrobat to mark-up PDFs with our quick guide to PDF commenting size dependent postage ratesA4 newsletters of four or eight pages cost a lot more to mail out these days because size counts as well as weight. In June 2006 Intertype distributed leaflets to over 1500 non-profit organisations proposing strategies to avoid the increase. There are two main options:Design the publication for A5 pages
OrFold the A4 newsletter to A5 for mailing (known in printing as 'endorse folding'). Ideally the A4 pages should be designed with folding in mind - for example, by ensuring that headlines and pictures aren't split. A shift to lighter paper can also improve the folding, so the newsletter doesn't seem too bulky. digital short-run printingMany organisations prefer to print smaller quantities of their publications without sacrificing quality. This means there is less risk of an over-run, and there are virtually no storage costs. Additional copies can be printed 'on demand' when required. This also includes minority language editions where fewer copies are needed. Intertype can supply high-quality digital printing of quantities up to 500, above which conventional litho printing is generally the cheaper option. fulfilment and despatchIf your newsletter production cycle ends with a crowded office full of boxes, envelopes and volunteers, you should consider Intertype's fulfilment and despatch service direct from the press. All we need is a WP or database file of addresses and the rest is automated; it guarantees a quicker mailing and much less hassle, leaving you to get on with your 'day job'. And it is surprisingly cost-effective. | read more about:electronic mark upsthe new postage ratesdigital short-run printingfulfilment and dispatch |
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